ABMR

FIELDWORK

CHINA

  • We provide customized services based on your needs, including varied methodologies and deliverables for qualitative and quantitative projects. 

    Qualitative    

     

     

    • Methodology:

    Accompanied shopping;

    IDI, TDI;

    DUO, TRID, FGD (including mini FGD and Online FGD);

    Online Forum;

    Ethnography (including mobile ethnography) etc.

     

    • Deliverable:

    Audio/Video recording;

    Transcription, Content Analysis;

    Topline, Summary, Full report etc.

    Fieldwork

    Quantitative

     

     

    • Methodology:

    Street intercept, CLT;

    F2F interview;

    Taste test; Product placement;

    CATI, CAWI, Online;

    Mysterious shopper etc.

     

    • Deliverable:

    Data entry;

    OE translation, Coding;

    Clean data in Excel/SPSS/ASCII, Tabulation;

    Full report etc.

              Fieldwork                  Healthcare                 Consumer                    Others

  • Database

     

     

     

    • Number:

    1500+ physicians and nurses across the country.

     

    • Composition: Contains different title of physicians (including KOL), different clinical departments and different tiers of hospitals.

    Fieldwork Network

     

     

    • Hospital types:

    Covers public and private hospitals, general and specialized hospitals, every tier of hospitals.

     

    • Regions/Areas:

    Covers urban and rural areas and different tier of city.

    Healthcare

    Since 2006, we have provided fieldwork services of Chinese Healthcare market for over a decade. Along the way, we’ve accomplished diverse projects and got in touch with various respondents. We are confident to help you achieve your goals and we are capable to embrace any challenges by using our abundant knowledge in this market.

    Respondent Type

     

     

    • Physicians and nurses* from different department

    Clinical: Endocrinology, Cardiology, Oncology, ICU, Pulmonology, Gastroenterology, Orthopedics and Surgery etc. 

    Non-clinical: Imaging Dept, Clinical Laboratory, Pathology and Hospital Infection Control Office etc.

    *Including KOL, department head and head of nurse

     

    • Administrators of hospitals

    • Patients of malignant and chronic diseases and their caregivers

    • Government officials from SFDA, MOHRSS, NDRC.

    • Manufacturers, Dealers, Sales Representatives etc.

    Fieldwork

    Healthcare

    Consumer

    Others

  • Panel

     

     

    • Tool:

    We have using Wechat (the most popular social network APP in China, it owns 889 million active users in 2017) to develop our consumer panel.

     

    • How it works:

    We have our official account in Wechat, we will push notification to our users and post it in our account once we have a project.

     

    • Quantity:

    70,000+ users in Wechat across the country till now and we keep expanding it.

    Industry

     

     

    • FMCG:

    Household Chemicals, Food & Beverage, Alcohol, Tobacco etc.

     

    • Durable Consumer Goods:

    Household Appliances, Furniture etc.

     

    • Apparel

     

    • Cosmetics

     

    • Maternal and infant supplies

     

    • Luxuries

     

    • etc.

    Consumer

    Consumer research has always been the important part of Marketing Research. But the world is keep changing and client’s requirements are diverse, so we have keep improving and upgrading ourselves to keep pace with them in this field.

    Fieldwork

    Healthcare

    Consumer

    Others

  • Our extensive experiences are not only in the market of Healthcare and Consumer, but also in varied industries.

     

     

    Industry: Covers Automotive, IT, Hotel, B2B, Bank, Real Estate, Education etc

     

    Respondent Type: Manufacturers, Wholesalers, Dealers, Bankers, C-level administrators, Managers, Engineers, Technicians, Maintenance staff, Sales, Owners, Teachers, Students etc.

    Others

    Fieldwork

    Healthcare

    Consumer

    Others

OUR SERVICES